Colorado Patent Attorney Discusses Design Patents – Part 3 of 3

Watch Video Interview at This Link: Colorado Patent Attorney Discusses Design Patents

Interviewer: Which type of patent application – design or utility – should inventors consider then?

Patent Attorney: Well the article points out that “a collection of design patents can significantly increase the selling price.” But really, it’s going to depend on the particular invention and what aspects are important to protect.

Interviewer: So does the article offer any tips for design patent applications?

Patent Attorney: Yes, the article suggests “filing more than one design patent application, each covering a different aspect of the design.” The article also discusses the importance of getting the drawings right to avoid rejection.

Interviewer: Any other tips?

Patent Attorney: The article suggests proper use of surface shading in the drawings, and that even just changing the surface shading after the initial filing, could be considered new matter and thus rejected by the Patent Office.

Interviewer: Sounds technical, how does an inventor go about finding out all of the drawing requirements to file a design patent application?

Patent Attorney: That is why it is important to work with a patent attorney and not attempt to file a design patent application on your own.

Interviewer: Thank you, I think that’s all we have time for today. For more information, be sure to visit Trenner Law Firm’s website at www.us-patentattorney.com and Mark Trenner’s blog over at www.ipatentattorney.org

Colorado Patent Attorney Discusses Design Patents – Part 2 of 3

Watch Video Interview at This Link: Colorado Patent Attorney Discusses Design Patents

Interviewer: And how long is a design patent valid?

Patent Attorney: A design patent is valid for 14 years from the date of issue. This is different than utility patents, which are valid 20 years from date of filing. Note, that I said “date of filing” for the utility patent – and not “date of issue” as for the design patent.

Interviewer: Good point. I see that the article says “design patents are often a forgotten form of intellectual property despite the fact that they have been available to inventors and designers for over 150 years.” Why are these so often overlooked?

Patent Attorney: Design patents offer different protection than utility patents. Often, design patents are seen as offering less protection than utility patents. But the key here is “different,” not necessarily less protection.

Interviewer: What do you mean by different protection?

Patent Attorney: It’s important to understand, that design patents only protect the ornamental appearance exactly as pictured and nothing more (perhaps trivial variations). As such, design patents are often said to offer less protection than a utility patent.

Interviewer: But you said that design patents offer “different” protection – not necessarily “less” protection.

Patent Attorney: That’s right, the article makes a good point that design patents can be very valuable. The article points out as good examples, Apple’s iPhone graphics and the original Coca-Cola bottle. The article also points out that design patents are a cost-effective way to protect intellectual property. I would add that design patent applications are often examined much faster than utility patent applications, and thus may issue as enforceable patents long before a utility patent issues.

For part 3 of 3, follow this link: Colorado Patent Attorney Discusses Design Patents – Part 3 of 3

Colorado Patent Attorney Discusses Design Patents – Part 1 of 3

View the video interview here: Colorado Patent Attorney Discusses Design Patents

Introduction: This morning we are interviewing Denver-area patent attorney Mark Trenner. Mark has been practicing as a patent attorney in Colorado for almost 14 years; the past 9 years at Trenner Law Firm. While his practice focuses primarily on helping small businesses protect their inventions with patents, Trenner Law Firm assists clients build out all aspects of their intellectual property portfolio, including copyrights, trademarks, and trade secrets.

Interviewer: The National Law Review recently published an article titled “Design Patent Basics.” Mark, aren’t all patents for product designs?

Patent Attorney: That’s a good question, one I get all the time. There are actually three types of patent applications inventors can file in the United States: utility patent applications, plant patent applications, and as discussed in this article, design patent applications.

Interviewer: I didn’t realize that. So what is a design patent?

Patent Attorney: In the United States, a design patent protects the unique ornamental appearance of a product, but not the function. Think of a lamp for example. The function of a lamp is to produce light, usually with an electric light bulb. The common electric light bulb that you can buy in your local hardware store can’t be patented. But if you have a unique design for the lamp – maybe the lamp base or the lamp shade – you may be able to apply for a design patent. Or as the article discusses, “a design patent can protect the shape of a bottle or the pattern on the bottom of a shoe.”

For Part 2 of 3 Follow This Link: Colorado Patent Attorney Discusses Design Patents – Part 2 of 3